Why do salespeople who work on the same types of accounts have to do things from scratch every time?

For large sales organizations that sell similar products and solutions in different regions to the same types of customers, there is a need to have their best sales successes shared and replicated over and over.  This accomplishes several important things, which all lead to improved productivity and engagement among the sales staffs:

• Speed the process for making similar types of sales in multiple markets
• Standardize the quality of the sales process across markets
• Reward and recognition for successful sales achievements
• Enable more engagement among top sellers who can share ideas with each other
• Form groups and manage specific sales projects within and across markets
• Reduce redundant and ineffective meetings and e-mail

Now, with the advent of social technology and social business collaboration tools ("Enterprise 2.0"), this no longer is hard to do!