Dear cousin, this idea is crazy. We would become the joke of the paper industry. I can already hear the snide comments at the conferences, trade shows or even from the secretaries about how we are the crappiest paper company around. Think of all the adverse publicity we'll receive. I can already hear the Jay Leno jokes about us.

That is just one side of it. If we were to actually go into production then we'd need to start up an entirely new processing line with all new parameters since I am sure the chemical composition would be different. This would costs us hundreds of thousands of dollars to implement. Plus line maintenance would be an issue. Who do you think would want to clear a jam in the vats? Would we call Bill's Plumbing? Please don't encourage others to waste valuable time and resources on this nonsense!

Dear cousin, this is a serious suggestion with a high profit margin potential. Due to the "uniqueness" of this product we could significantly markup our prices. We would essentially have the market tied up. We do not need to manufacture this in the US - we can import it through our partners in India. We could lock our into an exclusive supplier agreement and thereby restrict or totally eliminate other sources of competition. As for public exposure and ridicule, we could market it under a totally separate name and trademark. A Jay Leno joke would be just what we'd want. We couldn't pay for that type of advertising. It would be all over Utube the following morning and our sales would soar! I beleive people would pay quite a bit for this type of product - if it is marketed properly.

I think Kailash has an excellent suggestion and we should meet to discuss this further. This is starting to encroach upon our company's long term strategy and goals - some of which should not be discussed in public forums.

As for the Ideas area - we should allow it to be open for all kinds of suggestions from our employees. You never know - what someone thinks is a foolish suggestion can spark the imagination and lead to some real innovations around here. May I remind you of the "scrap booking paper" suggestion from Ananth several years back. You had similar objections then and were worried about all the "scrap paper" jokes that would damage our company's reputation. Well our normal paper business increased almost 15% because of that line. Plus now that line has matured and is almost 20% of our current business. Getting into a limited, niche market can be extremely profitable, get your name recognized and increase your business flow.